As I talk about Cocoon with friends and family, I find myself answering the same questions fairly often, so I thought I’d answer them here, too.
“Who is Cocoon for?”
I could say anyone or everyone, but that doesn’t really get to their point. So instead I say: “Cocoon is for people or businesses that want to be able to use the Internet without exposing their computers to viruses or spyware, and they want to protect their online privacy.”
“Is it for techies or the average user?”
Again “both” is the simple answer, but a better answer is “The average user appreciates Cocoon because it provides protection and privacy without altering how you use the Internet. But techies appreciate it because they recognize how simply (maybe even elegantly) such a powerful service is being provided, and what cool features are coming along with it.”
I’ve finally come to realize why some people seem to have a hard time wrapping their minds around Cocoon. What we are creating is a new paradigm.
Just because you are buying something online doesn’t mean you need to provide your email address or other private information. Using the Internet doesn’t mean you have to expose yourself to viruses, malware or spyware.
What is amazing is how comfortable people have become with the inadequacies of the Internet as we now experience it. What’s exciting is exposing people to a whole new experience. Cocoon is coming soon!
